Elizabeta Planinic moved from her native Macedonia to Croatia at the age of 23. After more than decade she managed to build a succesfull model of a travel agency focused on corporate customers. "Small, stories, stories with a soul, cuisine and regional cooperation to develop those product have the biggest potential," she claims when it comes to the regional developement of touristic offer. Except tourism, Mrs Planinic is also the owner of a company called the Memory Caretaker (Cuvar Sijecanja). The company currently is developing franchising sistem, and it's core idea brought a wide international and regional recognition.